What you’ll be doing:

• Create reactive, relevant, high impact content across TikTok, Instagram, X, Facebook, YouTube — and whatever platform Gen Z invents next week.
• Jump on cultural moments and trending formats at speed — turning ideas into scroll stopping posts before the internet moves on. 
• Write sharp, witty copy in the classic Ryanair tone (funny, cheeky, occasionally spicy)
• Support daily content production, scheduling and community engagement — keeping replies quick, clever and on brand. 
• Help manage and evolve the content calendar (and rip it up when a better idea lands, obviously). 
• Work with PR, Marketing, Customer Comms, Ops and Brand teams to support major campaigns and those “internet breaking” moments Ryanair is known for. 
• Track performance, report on what’s working, and suggest ways to keep raising the bar, the humour and the engagement.

Requirements

• Experience working in social media for a major consumer brand, publisher or similarly big brand environment. 
• A natural feel for internet culture, meme logic, real time trends and all things social. 
• Killer copywriting skills — short, sharp, funny. Word wise and culturally aware.
• Experience across multiple social platforms, not just one. 
• Ability to think fast, create faster, and keep calm even when the internet goes feral. 
• Strong organisational skills and comfort working in a rapid fire environment (we move fast — you need to, too). 
• A sense of humour. A cheeky streak. A “send it” attitude. 
• Bonus points: Adobe Creative Suite skills, video editing chops, extra languages, or a suspiciously deep knowledge of aviation memes.